Local marketing refers to strategies that target regional audiences near your business. Local marketing is especially effective for businesses tied to a physical location, such as restaurants, boutique retail operations, and professional advisors. Getting your small business’s local marketing strategy off the ground is quick, easy, and free; these tips will help you improve your local marketing efforts immediately. This article is for small business owners looking to implement local marketing strategies to target audiences close to their business’s location. Local marketing is an essential element of a larger marketing strategy for small businesses, as it can get your brand in front of a broader local audience that is likely to patronize your business in the near future. But what can you do as an entrepreneur to improve your small business’s reach with a local audience? This guide includes seven quick, free tips that can immediately improve your local marketing strategy.
Local marketing targets an audience based in the same town or region as your business. It is geared toward people who are within a certain radius of your physical location – generally based on a reasonable driving distance – who might realistically purchase your product or service at any time. For example, if you run a restaurant in Red Bank, New Jersey, driving website traffic from Sacramento, California, is not going to do you much good. Instead, you need to employ local marketing tactics to ensure that the majority of your audience is indeed located near enough that they could conceivably drive to your restaurant or order delivery.